Webinar: Use Testing to Prepare Your Holiday Campaigns with Confidence

As the holiday season approaches, marketers everywhere are gearing up for one of the most crucial times of the year. This period is filled with both opportunities and challenges, making it essential to have the right strategies in place to ensure success. But how can you be sure your marketing efforts will yield the best results? The answer lies in robust testing.

We invite you to join our upcoming Q+A-style webinar on September 12th at 2 PM ET, where we’ll explore the vital role of testing in holiday campaign preparation. This session, hosted by Will Burghes, Head of Professional Services at Rockerbox; Kelsey Kearns, Head of Customer Success at Rockerbox; and Ashley McAlpin, Head of Marketing at Rockerbox, will provide actionable insights to help you maximize your holiday marketing performance.

What to Expect from the Webinar:

1. Understanding the Importance of Testing: Discover why testing is critical in identifying winning strategies and mitigating risks during the high-stakes holiday period. Learn how a well-planned testing framework can provide the confidence needed to execute your campaigns effectively.
2. Leveraging MMM and MTA Insights: Learn how to incorporate insights from Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) into your testing framework. This integrated approach will help you optimize campaign effectiveness and maximize ROI.
3. Exploring Effective Testing Methodologies: Delve into various testing methodologies, including geo testing, randomized control trials, and incrementality testing. Understand how these methods can be combined with MMM and MTA outputs to fine-tune your campaigns.
4. Real-World Examples and Practical Insights: Hear from industry expert Will Burghes as he shares real-world examples of successful strategies that integrated testing, MMM, and MTA, helping brands achieve their holiday marketing goals.
5. Interactive Q+A Session: Engage with our experts and get your pressing questions answered. This session will provide you with practical, actionable insights you can implement immediately to prepare for the holiday season.

Why You Should Attend:

Whether you’re finalizing your holiday marketing plans or searching for ways to boost your campaign performance, this webinar is designed to equip you with the tools and knowledge you need to excel. Learn from seasoned professionals and discover how to build a testing framework that leverages MMM and MTA insights, ensuring your brand stands out during the busiest time of the year.

Don’t miss this opportunity to get your holiday campaigns in top shape. Register now and secure your spot for this insightful session. We look forward to seeing you there!

Register for the Webinar

Event Details:

• Date: September 12th, 2024
• Time: 2 PM ET
• Hosts: Will Burghes, Kelsey Kearns, and Ashley McAlpin from Rockerbox

Prepare to elevate your holiday marketing strategy with cutting-edge insights and proven methodologies. We can't wait to share these valuable insights with you!