Product

Drive your marketing and company forward with data-backed decisions.

Rockerbox helps marketers gain control of their marketing data and leverage it to continually optimize and refine their strategy and gain a greater understanding of their customers.

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A data platform you can trust

Rockerbox helps you make sense of all of your diverse marketing data sources and uncover insights that can level up your marketing and help you achieve business goals.

Our Collect, Track, and Export Data products help you build a reliable basis of quality data that you can manipulate and move between systems as needed with performance and spend data from platforms and channels, first-party data of marketing touchpoints with view-through data from platforms like TikTok and Pinterest and synthetic modeled views on Facebook, and then let you export it to your data warehouse without the need for ETL.

Become a data-driven marketer

Talk to our team about the platform that can help you scale your business with reliable marketing insights.

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Why A Data Foundation Matters

If you’re not starting from a base of high-quality complete marketing data for your marketing analysis, any insights you gain could be misleading and inaccurate, leading you down the wrong path when it’s time to make strategic decisions. Rockerbox prioritizes building a strong data foundation with three core data products: Collect, Track, and Export.

Collect: Centralizes performance data from platforms like Google, Facebook, Tatari, and Reddit, and revenue data from sales platforms to create a complete, accurate dataset.

Track: Provides access to a clean first-party dataset that can be used to uncover the link between marketing touchpoints and conversions and impart a deep understanding of the buyer journey.

Export: Gives you full control of your data, allowing you to export it to your data warehouse for further analysis in the BI tools of your choice, to Google Sheets, or elsewhere for additional reporting.

Measurement for the Modern Marketer

We don’t stop at our data-centric approach. Rockerbox also provides marketers with insights to aid strategic decision-making and drive growth with our Testing, MMM, and Journey products

Testing: Uncover the incrementality of your marketing with Rockerbox to get even more from your MTA and MMM.

MMM: Leverages the power of MMM (Marketing Mix Modeling) to help brands make more informed decisions about marketing investments in order to meet ROAS, revenue, and budget/channel mix optimization goals.

Journey: Gives marketing teams a granular view of all the actions buyers take along the path to purchase, unlocking multiple funnel insights that can help marketers make data-driven decisions about where to spend their time, energy, and budgets.

Rockerbox: Data foundation + best-in-class marketing analysis

A data platform you can trust

Rockerbox helps you make sense of all of your diverse marketing data sources and uncover insights that can level up your marketing and help you achieve business goals.

Our Collect, Track, and Export Data products help you build a reliable basis of quality data that you can manipulate and move between systems as needed:

Collect gives you access to marketing performance and spend data from your key platforms and channels.
Track delivers a high-quality first-party dataset of marketing touchpoints that includes viewthrough data from platforms like TikTok and Pinterest and synthetic modeled views on Facebook.
Export lets you transfer your data as needed from Rockerbox to your data warehouse and beyond.

Diversified marketing measurement solutions

No one marketing measurement methodology can tell you everything you need to know about your marketing. Our Marketing Analysis products—Optimize, Forecast, and Journey—use different methods like multi-touch attribution and marketing mix modeling to help you understand the full buyer journey, the true impact of all your marketing, and the best way to allocate your budget for optimal results.

The Marketing Data
Platform for Action-Oriented Marketers

Make Sense of Complex Data

Rockerbox streamlines data collection for marketing measurement, funneling insights on spend, performance, and touchpoints into our platform and your data warehouse for easy review and analysis.

Multi-Channel Marketing Measurement

Rockerbox meets you where your marketing strategy is. We measure digital and offline channels, including social platforms, Google ads, direct mail, podcast sponsorships, OTT, and more.

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A Guide for Strategic Decision Making

Move beyond intuition-driven marketing, and get access to clear data to shape your strategic roadmap. Rockerbox gives marketers access to insights on the buyer journey, the impact your marketing channels have on conversions and revenue, the differences between new and returning users, the interplay between different marketing channels, and more.

Weight Watchers

The Challenge

WeightWatchers’ decentralized marketing approach was causing inconsistent performance standards, redundant marketing efforts, and difficulties in tracking and reporting. Additionally, WeightWatchers faced difficulties in being able to see the full lifetime value/acquisition cost of customers, hindering impactful decision-making.

The Solution

WeightWatchers leveraged Collect, Track, Journey, Export, and MMM, to create a centralized location for their marketing performance insights. By aggregating data from different channels and markets into one platform, WeightWatchers was able to achieve consistent reporting and standards across all markets and platforms.

WeightWatchers also used Rockerbox to understand customer lifetime value to customer acquisition cost (LTV:CAC) ratios on a granular level, which allows them to make more data-driven decisions.