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Rockerbox: Data Foundation
+ Advanced Marketing Measurement

A Reliable Data Platform for
Smarter Decision-Making

Marketing success depends on accurate, complete, and structured data. Without a solid data foundation, marketing teams risk making misleading optimizations and poor strategic decisions. Rockerbox ensures that brands have access to clean, deduplicated, and integrated data that serves as the backbone for marketing measurement and analysis.

By consolidating spend, performance, first-party user data, and engagement metrics across all channels, Rockerbox helps brands uncover deeper insights, refine strategy, and optimize investments with confidence.

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A Data Foundation

Why Data Quality Matters

Without high-quality marketing data, insights can be misleading, leading to suboptimal investment decisions and wasted budget. Rockerbox’s data foundation ensures accuracy, consistency, and accessibility, providing marketers with:

  • A centralized source of marketing data – Aggregate spend, performance, and conversion data across all channels.
  • A privacy-first approach to user-level insights – Maintain reliable, compliant data collection in a post-cookie world.
  • Seamless integration into BI tools and data warehouses – Ensure smooth access to marketing intelligence for analysis and optimization.

What Rockerbox’s Data Foundation Delivers

  • Performance & Spend Data – Captures impressions, clicks, CPMs, CPA, ROAS, and conversions from platforms like Google, Meta, TikTok, Reddit, and more.
  • First-Party Attribution Data – Provides a clean, privacy-compliant user-level dataset, giving marketers a true view of customer interactions.
  • Flexible Data Access & Integration – Enables seamless exports to data warehouses (Snowflake, AWS Redshift, Google BigQuery) and reporting tools.

Become a data-driven marketer

Talk to our team about the platform that can help you scale your business with reliable marketing insights.

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Unified Measurement for
Smarter Marketing Analysis

A Unified Approach to Marketing Measurement

No single measurement methodology tells the full story. That’s why Rockerbox enables marketers to leverage the strengths of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing—creating a complete picture of marketing effectiveness.

Key Measurement Methodologies

  • Multi-Touch Attribution (MTA) – Delivers granular insights into the customer journey, showing how marketing touchpoints contribute to conversions and where optimizations should be made.
  • Marketing Mix Modeling (MMM) – Provides a top-down statistical approach to measure the long-term impact of marketing investments on revenue, budget allocation, and cross-channel efficiency.
  • Incrementality Testing – Validates the actual impact of marketing efforts, separating causation from correlation and helping marketers understand what’s truly driving growth.
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With Rockerbox, brands can answer critical marketing questions such as:

  • What is the overall impact of each marketing channel on revenue?
  • Where should I allocate my budget for maximum efficiency?
  • Which marketing efforts are truly incremental versus what would have happened organically?
  • What is the expected revenue outcome for different investment levels?

Rockerbox: Data foundation + best-in-class marketing analysis

A data platform you can trust

Rockerbox helps you make sense of all of your diverse marketing data sources and uncover insights that can level up your marketing and help you achieve business goals.

Our Collect, Track, and Export Data products help you build a reliable basis of quality data that you can manipulate and move between systems as needed:

  • Collect gives you access to marketing performance and spend data from your key platforms and channels.
  • Track delivers a high-quality first-party dataset of marketing touchpoints that includes viewthrough data from platforms like TikTok and Pinterest and synthetic modeled views on Facebook.
  • Export lets you transfer your data as needed from Rockerbox to your data warehouse and beyond.

Diversified marketing measurement solutions

No one marketing measurement methodology can tell you everything you need to know about your marketing. Our Marketing Analysis products—Optimize, Forecast, and Journey—use different methods like multi-touch attribution and marketing mix modeling to help you understand the full buyer journey, the true impact of all your marketing, and the best way to allocate your budget for optimal results.
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The Marketing Data
Platform for Action-Oriented Marketers

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Make Sense of Complex Data

Marketing data is often fragmented and inconsistent, making accurate analysis difficult. Rockerbox centralizes, cleans, and structures marketing data, ensuring that brands work from a single, reliable source of truth.
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Multi-Channel Measurement
Across Digital & Offline

From social and search to direct mail, OTT, podcast sponsorships, and more, Rockerbox tracks how every marketing channel influences conversions and revenue.

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Insights That Drive Strategic Decision-Making

Rockerbox empowers marketers with insights into:

  • The buyer journey and conversion pathways
  • The performance of new vs. returning users
  • The interplay between different marketing channels
  • Cross-channel efficiency and spend optimization

How WeightWatchers Unified Their Marketing Data with Rockerbox

The Challenge

WeightWatchers struggled with decentralized marketing data, inconsistent reporting, and limited visibility into customer acquisition costs and lifetime value. Their fragmented approach led to redundant marketing efforts and inefficiencies across multiple markets.

The Solution

By leveraging Rockerbox, WeightWatchers:

  • Centralized their marketing performance insights across all markets and channels.
  • Standardized reporting and data structure for improved consistency.
  • Gained granular visibility into LTV:CAC ratios, leading to better, data-driven investment decisions.
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Where Complex Marketing Data
Meets Streamlined Decision-Making

Marketing success requires accurate data, diversified measurement methodologies, and the ability to turn insights into action. Rockerbox delivers a complete marketing measurement solution that helps brands move beyond guesswork and fragmented reporting—empowering them to make confident, data-driven decisions that drive long-term success.

Talk to Our Team